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Maleny IGA Newsletter Winter 2014

The Maleny IGA passionately supports local businesses and produces a regular newsletter.
The Winter 2014 edition featured a 2 page spread introducing us to the whole Sunshine Coast region.


A new Has Garanti 15kg Coffee Roaster was installed in Maleny last year as we in Maleny and the Hinterland continue our love affair with coffee. Maleny has long been renowned for our high-quality coffee cafe scene with many tourists and locals choosing to visit and relocate based on the location, congenial atmosphere of a small country town with a love for coffee and community.

The smell of coffee roasting now drifts over our green hills thanks to Steve & Adrian from Maleny Coffee. Steve and Adrian have been regular visitors to Maleny during their 17 year partnership. They love the diversity of Maleny with its robust conversations, great foodie locations and the ethos of developing a new product for Maleny. In 2012 Adrian and Steve chose to relocate to Maleny from the inner city Brisbane suburb of Windsor to pursue their dreams of creating an artisan roasted, signature blend.

It has taken Steve and Adrian a year to perfect the blend they call 1891. Why 1891? Well it’s the year Maleny was proclaimed a town. The world demand for quality coffee continues to grow with 1.4 billion cups of coffee drunk every day worldwide but Steve and Adrian have no plans for world coffee domination. They want their business to be successful but not to the point where it devours the laid-back lifestyle of an artisan coffee manufacturer.

Creating relationships and being strategic by choosing to stay small and boutique but high quality is part of their business plan. Lifestyle needs to come first, with Maleny Coffee sustaining their new lifestyle and contributing to the draw and ‘branding’ of Maleny.

Packaging and branding Maleny Coffee was a big consideration. Maleny Coffee’s main logo is a tree, symbolic of Maleny and our deep appreciation for trees and nature. Steve and Adrian’s graphic artist created ‘seasonal’ versions of the tree. The version shown on the packaging is the ‘summer’ tree and on their business cards is the ‘autumn’ tree, very appropriate as Maleny Coffee makes it’s debut now in Autumn 2014.

You can now find Maleny Coffee for sale at both Maleny IGA and across the road in our Gifts & Gourmet store. Available in 250g, 500g and 1kg packs. Perfect to brew a great coffee at home and they also look great in a gift hamper! Remember our Maleny IGA Deli staff are always happy to grind your coffee, purchased through us for free. Let us know what grind you would like and we can easily do this for you.

Come along to our next Foodie night at Gifts & Gourmet on Wednesday 28th May 6pm to meet Steve and Adrian and sample their delicious coffee. Steve and Adrian cup each roast of coffee they create. This is a quality control method ensuring each bag you buy of Maleny Coffee is high quality and the flavour, aroma etc you expect. The way you prepare your coffee makes all the difference. During the Foodie Night you’ll learn all there is to know about the different methods coffee can be prepared for drinking.

From percolating to brewing to espresso and everything in between including what sort of grind you want from your beans to make the perfect coffee.Come along and join us for this free Food Night. Bookings preferred. Please book your spot at Gifts & Gourmet.